For more information contact: Tel. +66 2-623-5055-8 ext. 1101 - 1106 Click
Message from the Program Director

Sawasdee Krub

Welcome to the Service Innovation Program website. This is designed to provide you with an insight into our new and creative program which is geared to meet the needs of the 21st-century. Our students engage in leading-edge research, which has significant support from industry. In addition, we are extremely active in the region conducting research that allows us to better understand the service innovation process as well as contribute to the ongoing development of the service industries not only in Thailand but also throughout the region.
We urge you to explore our website - if you have any questions that cannot be answered here please feel free to contact us directly. We look forward to receiving your application to our program or any enquiries about how we may assist your organization in achieving its full creative potential.
I look forward to hearing from you.Professor Dr. Walter Jamieson FCIP
What Is Service Innovation?
The service industries including finance, insurance, hospitality, banking, logistics, retail and healthcare, etc.
Service industries constitute a significant proportion of the GDP of all countries and are quickly growing in economic importance
Service design and innovation skills and knowledge are driving forces in much of the decision-making in a wide range of organizations
Service design is multidisciplinary requiring strategic, creative and innovative problem solving and thinking skills, encompassing marketing, finance, public relations, design, human resource management, managing cross - cultural relationships, effective communication skills, corporate social responsibility and risk management
Why come to service innovation?

The service industries worldwide are growing rapidly both in terms of the nature of the experiences they are delivering as well as their reach into all areas of national and global economies. Even those industries that might be seen largely as concerned with manufacturing now have a significant service component. This trend, known as servitisation or service intensification, has raised the profile of service design and delivery to an ever-increasing level of importance in all sectors of commerce and society.

Furthermore, there is an increased focus on productivity, profitability, effectiveness, efficiency, transparency, use of resources and sustainability in public as well as in private sector organizations.

The International Program in Service Innovation has been designed to respond to the regional goal of the ASEAN Economic Community (AEC) 2015 and beyond, and also to the needs of a wide range of public and private service providers. Service innovation and excellence are driving forces in much of the public and private sectors as well as in civil society decision -making. By bringing these three key service providers together, the MSI program ensures that students are exposed to innovative and creative approaches to providing equitable, responsible, effective, productive and satisfactory services in a global environment.

Our strengths

There are a number of reasons for you to join the MSI program including:

  • The program constantly strives for excellence in encouraging learning.
  • Through the strength of its faculty members and research and consultancy activities the Program has a global and regional perspective e.g. ASEAN, GMS.
  • An interdisciplinary and collaborative approach designed to meet the complexities of the 21st century.
  • Graduates ready for the changing economic, social and cultural environment.
  • A learning environment and structure suitable with those who are working.